How not to bother branding, aka "shur its grand"

Yesterday I walked past a Fujitsu marketing stand in work, and I did not stop and even bother to look at what they were showcasing. Why, you may ask.
Well its simple, the stand consisted of:

• A sofa
• 2 Fujitsu branded backdrops
• 2 desks
• A large 52(ish) inch tv/display screen

The screen they were using was a Sanyo, Fujitsu are using a Sanyo display screen.
Well in my mind if you don't use your own product then neither will I, so what your displaying is totally irrelevant.